Articles
How to Split a ₹1 Lakh Monthly Marketing Budget
A practical way to split a ₹1 lakh monthly marketing budget across Meta, Google, tracking and content, with illustrative percentages and how to adjust them.
Why Your Meta Leads Are Junk: 7 Fixes for Quality
Getting cheap Meta leads that never buy? Here are seven practical fixes for lead quality: optimisation event, form design, offer, follow-up speed and tracking.
Digital Marketing Consultant vs Agency: Which to Hire?
Digital marketing consultant vs agency: compare who does the work, how budget is decided, reporting and cost, then choose the right option for your business.
GA4, GTM and Meta CAPI: A Tracking Setup Guide
A practical guide to GA4, Google Tag Manager and Meta Conversions API for small businesses: what to track, how to set it up and how to test it before spending.
Meta Ads Cost in India (2026): What You Pay per Lead
How much do Meta ads cost in India? Learn what drives cost per lead, how to work out the number you can afford and how to budget your first ₹50,000 sensibly.