Meta Ads
Meta Ads insights
Facebook and Instagram advertising explained in plain language, with a focus on cost, lead quality and creative.
Articles in Meta Ads
Why Your Meta Leads Are Junk: 7 Fixes for Quality
Getting cheap Meta leads that never buy? Here are seven practical fixes for lead quality: optimisation event, form design, offer, follow-up speed and tracking.
Meta Ads Cost in India (2026): What You Pay per Lead
How much do Meta ads cost in India? Learn what drives cost per lead, how to work out the number you can afford and how to budget your first ₹50,000 sensibly.