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About

About Brikal Patel

Brikal Patel is a digital marketing consultant in Ahmedabad, Gujarat. He is broad across digital marketing and deepest in performance marketing: Meta Ads, Google Ads and LinkedIn Ads, with the tracking and funnels behind them. He diagnoses, plans and advises as a consultant, not an agency, and execution is delivered through his team at IDM Agency. He works in English, Hindi and Gujarati.

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Brikal Patel, digital marketing consultant in Ahmedabad, smiling with arms crossed

Why performance marketing

I came to marketing from a computer science background, so I like things I can measure. Performance marketing is the part of marketing where an idea gets tested against real money and a real result within days. That honesty is what I enjoy most: the numbers tell you quickly what is working, what is not, and what to do next.

I started working with clients in 2024, and in 2025 helped an ecommerce brand grow its sales. In 2026 I founded IDM Agency, so my clients get a strategist they can talk to directly and a team that can carry out the work. Whether I am auditing an account or planning the next quarter, the aim is the same: help a business spend with confidence and grow on numbers it can trust.

How I work

Numbers before opinions

Every decision starts with tracking you can trust, not with a guess or a favourite channel.

Fix the foundation before scaling

More budget on a weak funnel only buys more of the same problem.

Say what the data says

If the numbers say stop, I say stop, even when it is not what you hoped to hear.

Direct and transparent

You work with the strategist, and your ad accounts and data stay in your name.

Education and timeline

  1. 2026Founded IDM Agency, the team that delivers execution for my consulting clients. Completed MCA at Gujarat University (Dept. of Computer Science and Advanced Computing).
  2. 2025Drove strong sales growth for an ecommerce brand.
  3. 2024Started working with my first clients. Completed BCA at Bosamia Arts and Commerce College, Jetpur (Saurashtra University), 2021 to 2024, and began my MCA in August.

Certifications

  • Google Ads certification, Google
  • SEO, ASDM
  • Website development, ASDM

Tools and languages

  • Meta Ads Manager
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Google AdSense
  • Claude
  • ChatGPT

Languages: English, Hindi, Gujarati

Beyond client work I am building IDM Agency from the ground up. I enjoy startup thinking: small teams, fast tests and honest numbers.