Free marketing resources and tools
Free tools and checklists to plan your ad budget and check your setup.
Tools and checklists
Ad Budget → Leads Calculator
Estimate clicks, leads and cost per lead from your monthly Meta or Google budget.
Meta Ad Account Audit Checklist
A step-by-step checklist to review access, tracking, structure, creative and lead quality. Free PDF.
Conversion Tracking Setup Checklist
Plan, build and test tracking with GA4, Google Tag Manager, Google Ads and Meta. Free PDF.
Latest insights
How to Split a ₹1 Lakh Monthly Marketing Budget
A practical way to split a ₹1 lakh monthly marketing budget across Meta, Google, tracking and content, with illustrative percentages and how to adjust them.
Why Your Meta Leads Are Junk: 7 Fixes for Quality
Getting cheap Meta leads that never buy? Here are seven practical fixes for lead quality: optimisation event, form design, offer, follow-up speed and tracking.
Digital Marketing Consultant vs Agency: Which to Hire?
Digital marketing consultant vs agency: compare who does the work, how budget is decided, reporting and cost, then choose the right option for your business.
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