Fractional Marketing Head (Fractional CMO) for SMBs in India
Ongoing senior marketing leadership on a monthly retainer. I set direction, review your team or agency, and report on what moves revenue, no full-time hire.
Last updated 5 October 2026
Who this is for
Founders who handle marketing themselves and need senior guidance.
Businesses with a junior team or agency that need direction and accountability.
Companies not ready for a full-time marketing head but spending enough that decisions matter.
What you get
- A marketing plan and priorities updated each month
- Review of campaigns, creative and reports from your team or agency
- Regular strategy calls and a way to ask questions between them
- Budget and channel decisions backed by data
- Reporting that connects spend to leads and revenue
- Hiring input and briefing support for marketing roles and vendors
How it works
Onboard
I review accounts, tools, team and goals, and agree the first priorities.
Set rhythm
We fix a review cadence and a simple dashboard that everyone uses.
Guide and review
I direct work, review output against the plan and flag what to stop or start.
Report and refine
Each month we compare results with the plan and update priorities.
In detail
Leadership, without the full-time cost
Many growing businesses reach a stage where marketing needs a senior owner, but a full-time marketing head is too much. A fractional marketing head fills the gap. As your fractional CMO in India, I set priorities, hold the team to them and report on results in plain language.
What a typical month looks like
We hold a planning call to review last month’s numbers and agree the next priorities. During the month, I review campaigns, creative and reports from your team or agency, and I answer questions as they arise. At the month’s end, you receive a short report that connects activity to leads and revenue and sets the next focus. The shape of the work is discussed on a call so it fits your business.
Agency and team oversight
Agencies and junior teams often lack someone senior to brief and challenge them. I set measurable targets, review plans before they run, ask for evidence behind decisions and push back on activity that does not serve your goal. This keeps the people executing aligned with the plan, whether they are internal, freelancers or an agency.
Channel-agnostic advice
Because I do not sell media or a retainer on a single channel, budget goes where the numbers say. That could mean shifting spend between Meta and Google, pausing a channel or investing in SEO and tracking before more ads. Each recommendation comes with the reasoning.
When to start
A fractional engagement works well after a Growth Audit or a Strategy and 90-Day Roadmap, because there is a clear plan to guide. You can also start directly if you already have campaigns running and need leadership. Book a strategy call and we will decide.
Price
From ₹60,000 per month
A starting price for ongoing advisory. The final figure depends on the scope and how much agency or team oversight you need.
Questions about fractional marketing head
How is this different from hiring a full-time CMO?
You get senior judgement for a defined number of hours or a defined scope, at a fraction of full-time cost, and you can adjust as needs change.
Do you work with my existing agency?
Yes. I act as your representative, setting targets, reviewing reports and challenging results where needed.
Can your team execute the work?
If you want execution, it is delivered through my team at IDM Agency under the same plan, so there is one point of accountability.
Is there a minimum commitment?
The terms are agreed on a call and written down before we start.
Which businesses suit this model?
SMBs and D2C brands with active marketing spend, where better decisions would clearly pay for themselves.